In May 2013, we braved the elements in Miami Beach to shoot a fashion editorial that first appeared in 360 Magazine. Normally, in South Florida, braving the elements means staying out of the sun (or hiding from a quick afternoon shower), but this time we were plagued by 30mph wind gusts and rain all day. The show must go on, so we shot the story anyway. I’ve learned in my years as a fashion photographer that the most important skill you can have is to be a problem solver. We had a problem, the weather, but we brought the team together and solved it.
Thanks to the great team and a great location van to hide in between shots (from MIAMI DAYLIGHT STUDIOS) we made it through and created one of my favorite stories of 2013.
Model: Melissa Gateau @ MC2 Model Management. Photographer: Kevin Michael Reed. Video, Director of Photography: Ernesto Prieto. Video, Editor: Kevin Michael Reed. Fashion Stylist: Gosia Eberle @ Artists by Timothy Priano. Makeup Artist: Casey Cheek @ Artists by Timothy Priano. Hair Stylist: Casey Geren @ Artists by Timothy Priano. Photo Assistants: Bradley Ennis, Ivan Winslow. NYC Production Assistant: Rebecca Sager. Dog Wrangler: Matt Dunn. Equipment & Location Van: Miami Daylight Studios. Still Images Captured on PhaseOne IQ140, Courtesy of Digital Transitions, NYC. Music: “Blues Under Rain” by Charivna (Courtesy Triple Scoop Music). Special Thanks: Timothy Priano, Christopher Murray, Sylvia Royer, Scott Neworth. Filmed on location in Miami Beach, Florida.
Kevin Michael Reed is a theatre maker from New York City living in Dublin and London. His production credits have included producer, director, playwright, dramaturg and designer. He is Artistic Director of Squire Lane Theatrical UK, a theatre production company specialising in developing new works for the stage. He holds a BFA in Photography from the Fashion Institute of Technology (SUNY), a MA in Playwriting from City, University of London, and a MFA in Theatre Directing from The Lir, National Academy of Dramatic Art, Trinity College Dublin.